Digital Marketing Fundamentals

5 hours 5 minutes

1 Student

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Introduction to Digital Marketing

Understand the basics of digital marketing, its role in today’s business landscape, and the key concepts you need to know before diving deeper.

2 Lessons 4 Steps

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What is Digital Marketing?
30 minutes
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The Digital Marketing Ecosystem
1 hours

Digital Marketing
3 Questions 30 Minutes

Core Digital Marketing Strategies

Learn the most important strategies businesses use to attract, engage, and convert customers online.

2 Lessons 2 Steps

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SEO and Content Marketing Basics
45 minutes
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Social Media and Paid Advertising
2 hours

Measuring Success and Optimizing Campaigns

Learn how to track your marketing efforts, understand key metrics, and make data-driven decisions to improve results.

2 Lessons 2 Steps

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Introduction to Analytics and KPIs
15 minutes
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Testing, Learning, and Optimizing
35 minutes